Harnessing the PM/AM tension
You came. You listened. Now let’s keep going.
Thanks for joining me for Harnessing the PM/AM Tension with the Bureau of Digital. Clearly, this topic hit a nerve—you showed up, you had thoughts, you had questions, and you had stories.
We talked about:
✅ The real differences between PMs and AMs
✅ Why collapsing roles isn’t always the genius move it seems to be
✅ When hybrid works—and when it totally backfires
✅ How to build team models that actually hold up
✅ Why unicorns can’t save you (even if they wear a cute hat)
✅ How to document, clarify, and design structures that make teams stronger—not just faster
This page has all the good stuff I promised.
The articles, the tools, the follow-ups, the discounts—and how to work with me if you’re ready to keep this conversation moving.
The slides
The video
Watch the recording of the talk on YouTube.
The articles
The one that started it
Dear Agencies: You Still Need Someone the Client Likes (Full Article)
The LinkedIn Post That Set It Off
The industry story
McCann Worldgroup is Getting in Shape for a Project-Based Future (Adweek)
How PMs and AMs really work together
Working with PMs: Q&A with Account Executive Maia Dunkel
Tools you can use
RACI Chart Basics (Coffee with Brett on YouTube)
Need help untangling your team model? Want to build a stronger structure?
Let’s talk about an AM/PM assessment, coaching, team workshops, or project leadership support.
Join me at these events in 2025!
Agile 2025
July 27–31, Denver
I’m a track chair for "What if they don’t want our help." Helping to shape the future of Agile. I won't be speaking, but I'll be in all of my track's sessions and the social events.
Leading Your Firm’s Growth With Account and Project Management
September 23–24, Atlanta, GA
I was honored to be invited to speak at this event with account management expert Jenny Plant and David C. Baker, the renowned author and consultant known as the “expert’s expert." I’ll be presenting two solo sessions and one with Jenny, plus we're working in opportunities for deeper discussion with attendees. Bonus: it’s in a brewery. 🍻
Leadership Love
September 29–30, Portland, OR
Carl Smith invited me to tell the story behind the viral post that reshaped my voice and work. I'm most excited for this one, because I've got a big story to tell.
PMICIC Professional Development Day 2025
August 6, Indianapolis
Excited to keynote PMI Central Indiana’s conference. My first time in Indy!
Digital PM Summit 2025
October 27–29, Portland, OR
The conference I started. I’ll be hosting + leading a half-day workshop: Navigating Change with Confidence. I'm stoked to make a full return to the conference I started.
BONUS! Use code am-pm-discount to save $100 on tickets.
Project Management for Humans Book Club: The Fall Cohort
Weekly from Nov 4-Jan 28
Join me for a master class in PM for Humans. This cohort will meet weekly to discuss a chapter per week. Sessions include presentations, workshop exercises, tools and templates, discussion, and sometimes a little homework.
Project Management for Humans
Have you checked out my book? Project Management for Humans is a real-world guide to managing projects with empathy, clarity, and confidence. Whether you're a seasoned pro or just getting started, this book cuts through the jargon to help you lead projects—and people—successfully. Packed with practical tips, relatable stories, and a human-centered approach, it’s project management made simple, approachable, and actually useful.
Stay connected
Check out the work we're doing for teams over at Same Team Partners. We've developed tools and guidance to lead stronger teams.
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TL;DR
You came for the PM/AM tension—stick around for the real talk.
Let’s build teams that move fast and move smart.