All Posts in content strategy

March 24, 2016 - No Comments!

Content/Process Workshop

If you work on any web design projects, you know that finding the right ways to account for content in the overall process can be difficult. You've got goals to meet, expectations to set, stakeholders to inform, a strategy to develop, and a whole mound of content to rewrite. How do you make it work? It's tough for even the best of us, but it can be untangled.

Content strategist and author Sara Wachter-Boettcher and I have worked together for a while. We met at Confab a few years back, worked on a project together at Happy Cog, and more recently on a large scale content strategy project with a client. We've both heard from several people that the content process is just so difficult to plan and manage. Because we've sorted out the process on large projects, we're ready to share our own ideas.

Introducing the Content/Process Workshop: May 16, Philadelphia

Sara and I will be hosting a one-day workshop in Seer Interactive's amazing, new event space in the Northern Liberties neighborhood of Philadelphia. The workshop agenda is jam-packed with interactive workshop exercises, lecture, group discussion, and of course plenty of time to get to know fellow attendees. During the workshop, you’ll learn screenshot_26techniques for planning and managing content in your next website redesign, replatforming, or product launch.

The workshop is designed for project managers, marketing teams, writers and editors, and digital strategists. Our hands-on workshop will help you gain the skills to:

  • Define your content needs and assess them against what you have
  • Collaborate with stakeholders and subject-matter experts
  • Build a realistic process for gathering, editing, reviewing, and approving content
  • Kickstart writing and editing with content creators
  • Align content progress with design-build stages
  • Maintain content momentum over the course of the project

Interested? Check out the Content/Process Workshop website and register today. It's sure to be a fun and enlightening event. We're already excited to see that attendees are coming in from all over, so this won't just be a locals-only event.

Thanks to Our Sponsors!

Putting on an event is never an easy feat, so the help of sponsors is always something to be thankful for. We've established meaningful partnerships with a select few of sponsors who will help us to put on a great event:


March 3, 2011 - 1 comment.

Working with Project Managers: Q&A with Erin Kissane

"I believe that clear, honest, thoughtful communication—online and otherwise—can make our lives better (and good businesses more profitable). I believe that poor communication wastes time and money, damages relationships, and hinders our ability to think clearly as groups and individuals. I believe we can do better."

With a credo that reads like a project manager's own personal diary, how could I not interview Erin Kissane?

Erin is a brilliant and sometimes pink-haired content strategist who lives in New York. She has worked independently on projects with Happy Cog for years and recently took a position with Brain Traffic where she'll focus on major content strategy projects with many like-minded people. In her work, Erin helps companies and other organizations figure out appropriate online editorial strategies, create great content, and build sustainable publishing workflows. And she's darn good!

Erin's resume reads like one that most web nerds dream about: She was lead editor of A List Apart for 5 years, has edited books, including Designing with Web Standards by Jeffrey Zeldman with Ethan Marcotte, and John Allsopp’s Developing with Web Standards. And...her new book, The Elements of Content Strategy, is being released on March 8. On top of that, she blogs at I'm so happy for Erin, and really so selfishly happy for myself because I was able to work with her on a really great project.

Needless to say, I was ecstatic that she accepted my request for this Q&A. Read more